Interview with Kevin J. Anderson

Excellent interview. Thanks for sharing.

The whole publishing world itself is changing very dramatically. When I got into the business, you knew that there were a dozen or so big publishers, and that was where you would send your books. They would publish it and they would promote it and you the author would do some promotions, but your job was mainly to write the next book and that has completely shifted around because right now, the writer’s job is to the write the book but also to do nonstop promotion, to build up a social media presence, to do blogs and do appearances and interviews and podcasts and all kind of things.

It’s a direct connection between us, the publisher, and the readers, whereas in the traditional thing, the author would deal with the editor who would deal with the publisher who would deal with sales rep who would deal with bookstore who would then deal with the customer so we’re cutting like seven middle men by just having face to face with the author and the person who’s buying the book.