Polishing Junk by Seth Godin

Seth Godin is a writer, marketer, publisher, and general all around savvy business thinker. He writes a daily blog and I find 70% of his articles to be very thought provoking. This little post is short, but sweet.

http://sethgodin.typepad.com/seths_blog/2013/07/polishing-junk.html

I think the first part of his message dovetails nicely with what Hugh Howey told me once: "Social media is what your fans do."

So don't worry too much about marketing and write a damn good book (or story!)